What is a Usabiity Report?
Our usability reports use volunteer usability
test participants of varying ages and internet experience
to accomplish some specific and basic tasks on your live website
and summarize their measure of success including the average
lengths of time required to accomplish the given tasks. An
example of a simple, common (yet, integral) task is to find
one method of communicating with the company or website owner.
How long does it take a potential customer to locate necessary
In addition, the Usability report uses 2 methods
to provide a professional analysis of basic site construction
and function. We validate your website code, test your website
download time and run a W3C Usability Checklist, among other
points, providing you a professional summary with any necessary
recommendations for improvement.
How does it differ from the SEO Analysis?
While our SEO Analysis focuses strongly on content,
the usability report focuses on the audience's experience.
The SEO Analysis summarizes your website's performance on
search engines, but the greatest benefit is when the two are
combined. While the SEO Analysis is performed on a monthly
or quarterly basis, the Usability report is generally performed
How would it benefit my website?
Following usability guidelines during the planning
process guarantees your website's quality, combining it with
a knowledge of search engine ranking techniques enhances the
content of your website, meeting at least two goals in one
process. Caring for your customers' experience on your website
and aiming for specific search engine ranking results together
greatly increase the effectiveness of your marketing tool.